Plumbline
Websites · Paid media · Payments · Strategy

Marketing you can measure, not marketing you get told about.

We build sites that convert and run ad campaigns that account for every dollar. No vanity metrics: clear reporting, agreed targets, and the freedom to walk away any month you like.

See pricing Book a free call
—
Active clients
—%
Average lift in conversions
—$
Ad spend under management
48h
Average response time
Services

Six things, done properly.

We don't do everything. We do the six things that actually move revenue for a small business, and we connect them to each other.

Websites

Marketing sites and storefronts built to get found on Google and turn visits into inquiries.

  • Structure and copy written to convert
  • Speed and technical SEO
  • Mobile treated as carefully as desktop
  • Training so your team can run it

Paid campaigns

Google Ads and Meta Ads managed against a stated target: cost per lead, or return on ad spend.

  • Keyword and audience research
  • Ad creative and copy included
  • Continuous budget optimization
  • A monthly report you can actually read

Strategy

Before spending, understand where you're losing people. Positioning and customer-journey analysis.

  • Competitive landscape
  • Offer and pricing definition
  • Channel and budget plan
  • Lead acquisition path

Tracking and data

Without correct measurement every judgment is an opinion. We set tracking up and verify it fires.

  • Google Analytics 4 and Tag Manager
  • Conversions and custom events
  • Consent banner and privacy compliance
  • A dashboard with the numbers that matter

Payment setup

A funnel that can't take money isn't a funnel. We match the business to the right processor and get the account live.

  • Processor chosen for your business model
  • Application prepared with the documentation required
  • Checkout, subscriptions, and receipts configured
  • Fraud rules, 3-D Secure, and a chargeback process

Email and automation

The leads you already paid for, followed up automatically instead of going cold in an inbox.

  • Welcome and nurture sequences
  • Follow-up on inquiries that go quiet
  • List segmentation by intent
  • Deliverability and domain authentication
Method

Four phases, in this order.

The order isn't decorative. Skipping the audit means optimizing campaigns toward the wrong goal for a month before anyone notices.

Phase 01

Audit

We look at what already exists: site, live campaigns, historical data, competitors. One week.

Phase 02

Strategy

We set the target, channels, budget, and how success gets measured. In writing, before anything launches.

Phase 03

Build

Site, campaigns, and tracking go live together. If one piece is missing, the numbers won't reconcile.

Phase 04

Optimize

Continuous testing and a monthly report. Every month we decide together what stays and what changes.

Pricing

Published prices, paid online.

No mystery quotes. Pay by card or bank transfer through Stripe, get your receipt, and we start.

Tier 01

Launch

Get a real presence online and start measuring what it does.

997USD
One-time · live in 1 week
  • One-page site built to convert
  • Copy written by us
  • Mobile-first build
  • Contact form and click-to-call
  • Analytics and conversion tracking
  • 14 days of revisions
Get started
Tier 02 Most chosen

Growth

A full site plus the accounts and tracking that make ads possible.

2,997USD
One-time · live in 3 weeks
  • Everything in Launch
  • Up to 8 pages
  • Technical SEO foundation
  • Google Business Profile set up
  • Ad accounts built and structured
  • 30 days of support
Get started
Tier 03

Scale

Site, strategy, and campaigns launched and optimized by us.

5,997USD
One-time · live in 6 weeks
  • Everything in Growth
  • Competitive and positioning analysis
  • Campaigns written, built, and launched
  • 60 days of managed optimization
  • Email capture and follow-up sequence
  • A named point of contact
Get started
Payments handled by Stripe Cards, Apple Pay, Google Pay, ACH Split into 3 payments on request Ongoing management quoted separately
Results

Our clients' numbers, not ours.

Each card shows the starting point, the end point, and the period they cover.

Client name goes here
Industry · date range
Leads per month
— → —
Cost per lead
— → —
Return on ad spend
—
Client name goes here
Industry · date range
Organic sessions
— → —
Inquiries from site
— → —
Average position
—
Client name goes here
Industry · date range
Online revenue
— → —
Conversion rate
— → —
Average order value
—
Fill these in with real figures only. Use numbers you can back up with a platform screenshot, and get written permission before naming a client. Under the FTC Endorsement Guides (16 CFR Part 255), invented or unrepresentative results are deceptive advertising — and an agency that gets caught inflating its own case studies has nothing left to sell.
Questions

What people ask before signing.

Is ad spend included in the monthly fee?
No, and that's deliberate. The fee pays for our management work; you pay Google and Meta directly with your own card, on your own account. That keeps the data yours and lets you see every dollar without an intermediary.
How much do I need to spend on ads to start?
It depends on your industry and how competitive your keywords are. We'll give you a concrete number for your case on the free call. Below a certain threshold there isn't enough data to optimize against, and we'd rather tell you that up front than after your first invoice.
Do I own the website?
Always. Domain, hosting, and ad accounts are registered in your name, and we hand over every credential. If you ever change agencies you take everything with you without asking anyone's permission.
Is there a contract term?
The monthly plan cancels anytime with 30 days' notice. We don't do annual lock-ins. If the work performs you'll stay; if it doesn't, you should be free to leave.
How soon will I see results?
Paid campaigns produce first leads within days, but expect 4–6 weeks before they're properly optimized. Organic ranking is slower: 3–6 months. Anyone promising you the top spot in two weeks is selling something else.
Contact

Thirty minutes, free, no pitch.

Tell us the situation. If we can help we'll say so, and if we can't we'll say that too.